Samsung has announced that it has won a whopping 48 IDEA 2020 design awards. These are the most influential design awards in North America, and they’re hosted annually by the Industrial Designers Society of America (IDSA) since 1980. The company won one Best-in-Show award, one Gold award, four Silver awards, and four Bronze awards in the competition.

The South Korean tech giant won IDEA 2020 awards in various categories, including cooking range, foldable smartphones, IoT, refrigerators, product packaging, smart TVs, and software UX. This shows that Samsung’s products and services offer creative, cutting-edge, and sustainable designs.

Samsung’s BESPOKE Family Hub refrigerator and its UX won the Best-in-Show awards for delivering user-centric experience and innovation. It offers not only connectivity with mobile apps and remote access, but also allows sharing images and recipes through the refrigerator’s screen. The BESPOKE refrigerator won the Silver award for its customizable modular design. Customers can choose the color and material to customize their refrigerator as per their liking.

Samsung BESPOKE Family Hub Refrigerator UX IDEA 2020 Gold Award

The company also won the Silver award for its upcycling solution for its TV packagingThe Frame, The Serif, and The Sero TVs from Samsung come with customizable packaging that can be turned into showpieces for homes. The packaging had also won the design award at CES 2020. Samsung’s 8K QLED TV Q950TS also won the Silver IDEA 2020 award for its bezel-less design. The Serif Visual Identity System also won the Silver award.

Last year’s Galaxy Fold won the Bronze award for its foldable design. The company’s Infinity Line Oven, The Sero Visual Identity System, and inclusive IoT products won Bronze awards as well. The IDEA 2020 ceremony was held virtually on September 16, and the design conference is being held virtually for two days: September 17 and September 18.

Dontae Lee, Executive Vice President and the Head of Corporate Design Center at Samsung Electronics, said, “Design increasingly values interaction between products and user experiences. Samsung will continue to provide meaningful customer experiences and sustainable values with innovative technologies and differentiated designs.

Samsung IDEA 2020 Awards Infographic

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